Harald Schendera – It wasn’t until a few weeks ago that Facebook announced changes as they related to the site’s privacy settings. It’s important to keep in mind that while many of these changes are rudimentary with other companies, the situation is very different here.
Every business and business owner should have a Facebook page where you can talk about your products, services and business. Posting content can help you generate traffic, but if you really want to maximize your marketing, I recommend using Facebook ads. For a few bucks per day you can target your perfect prospect and grow you page twice as fast.
The ideal model is to pick a field with large audience potential. Some examples are “weight loss”, “going green”, or “women’s fashion.” Then create a Facebook fan page and a corresponding website.
It’s free and it takes just a few minutes to do.
If you do it right you can create a professional brand on Facebook that will represent your business. This will be the place that you can use to promote your business, provide updates, and connect with prospects.
Provide value. Value is everything in social media. The more value you put in the marketplace, the bigger your audience will be. Find a balance between promotional content and value-based content.
Create a use a Facebook group. A group will help you connect deeper with your audience and assist people in a more personal way. Groups can grow into the thousands.
Use your page the way you would like and make it your own. The more unique, interesting, and creative it is, the more chances you have of gaining more followers and eventually driving traffic to your site.
Offer an exclusive coupon, sample, or great deal for those who like your page. Likes can get your Facebook page a lot of new attention. Giving a gift in return is good marketing.
Avoid posting updates too frequently. If you notice that your subscribers are not interested in your updates, try reducing the frequency of your updates. Save the content you want to share so you can post more valuable updates later. Posting one daily update is your best option if your subscribers check Facebook regularly.
Facebook ads are very powerful and anyone can use them to reach that perfect customer. You don’t necessarily need a big budget to get started, you can spend as little or as much as you want. Keep in mind you’ll need to rotate ads and learn which ones have the biggest return on your investment. The more you know about your audience, the better conversions you will get.
You can reach your audience exactly how you want by creating ads that target people based on their gender, age, location, and even their interests.
Avoid spamming at all costs. There are a lot of people who spam Facebook pages and people’s profiles. Don’t ever do this, instead focus on building relationships and connecting with people who might enjoy your posts. Focus on quality and sharing info that people actually want to see.
If you are planning to sell or promote your products and services via Facebook the best way to do it is using a Facebook business page. Mixing promotions in your personal Facebook account can be a mistake if you don’t have a network of business friends or existing customers. Instead try to keep your business promotions away from your personal account.
Building a large network fans should be your main priority, these days if you want thousands of followers for your page you can simply use Facebook Ads and attract the exact type of potential customer you would like. The more active and the more professional your page looks the more chances you’ll have of growing your page faster.
Think of Facebook as a dialogue. A lot of people when they begin Facebook marketing, talk at their audience. You need to talk with your audience. Feel like you are having a conversation with them,
Your main priorities should be to provide value via content. This can be in the form of videos, articles or pictures that can be both informative, funny and related to your niche. Try to post on your page at least twice every single day and focus on growing that existing fan base. The content can be from related pages to yours or content you create.
A big mistake many new Facebook marketers make is buying Facebook followers to look more popular. This can be a costly mistake because Facebook will actually punish you by not letting a large percentage of your real followers see your posts. Focus only on acquiring real followers which you can do via invites or using paid ads.
When using Facebook to promote your business, use photos to convey messages. Photos are a great way to showcase what you have to offer.
Be careful of any images you post as ads, as only 20 percent of the image can be actual text. If you end up submitting an image which has more than 20 percent text, it will be rejected and you’ve wasted your time. Be creative and create an image which captures your audience’s attention.
If you don’t have time to maintain a Facebook page for your business, you can still use Facebook for marketing. Facebook provides ads on their site which can easily be hyper-targeted towards your exact target demographic, from their sex and age to their likes and dislikes, making your campaign hyper-successful, too.
Be sure to update your Facebook page regularly. It doesn’t matter how great your Facebook page is. If you’re failing to update on a regular basis, you could be losing the attention of your customers. Make sure you post to the page often and answer any customer questions or feedback in a timely manner.
A lot of people use Facebook to play games, browse pictures, and simply waste time – and you can use it to make a fortune. It doesn’t matter what type of product, service, or business you are promoting. Using the tips in this article will help you crush your competition and increase your sales dramatically.
If you want to use promoted posts, do so only with your current fan base. When a non-fan sees Promoted, they think it’s a sponsored ad, and tend not to click on it. Your current fans won’t think that way as they already know who you are and what you do, and obviously like it.
If you’re using tabs as part of your marketing campaign, make sure the most important tabs are at the front of the list. Under your tabs is a link marked Edit, you can click that and then reorder the tabs, placing your most important tabs, such as promotions, at the front.