How Ad Blocking Will Change Digital Advertising

The use of ad blockers increased 69 percent over the last 12 months, 54 % of men between 18 and 29 already use ad-blocking software, and ad blocking is going mainstream, most recently with the Apple announcement of ad blocking capabilities native in iOS 9. This article explores how ad blocking will change the digital advertising industry. http://bit.ly/1IWRr2n

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