Facebook Is Developing a Dislike Button

Facebook is testing alternatives to the like button. “People have asked about the dislike button for many years”, Mark Zuckerberg said. “Today is the day that I actually get to say we are working on it.” Why? Facebook is now ready to create even more complex psychometric profiles of its users. Knowing all the brands, pages, people, and posts someone likes gives Facebook an amazing view of each of its users. Adding an additional level of behavioural interactivity allows this to get even more sophisticated. This will give advertisers even more data to use to deliver messages. http://bit.ly/1KVWMYK

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