The 8 Coolest Ad Targeting Features in Marketing in Right Now

Just ten years ago, we were placing ads in newspapers and magazines. Then banner ads came along, and today we have ad formats that help us reach our prospects with laser precision.

Pay and spray is a thing of the past, thanks to:

  1. Custom audiences in Facebook
  2. Tailored audiences in Twitter
  3. In-market audiences for Google Display Network
  4. Custom affinity segments for Google Display Network
  5. Recent purchasing behavior
  6. Life events targeting on Facebook
  7. Look-alike targeting
  8. Demographic layering

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