3 Things You Need to Know About Traffic Scoring

Most companies that score traffic are ad tech companies aiming to prevent ad fraud. Each company has its own rules, but there are three things they all consider:

  1. Clean, genuine traffic. A crucial part of traffic scoring involves sorting the good and bad sources. Whatever system is in place needs to have that at its core
  2. Source location. Impacts conversion rates, so it should be assessed carefully. Some companies rate the relevance of the source in relation to what you want
  3. Variable conversion rates. A traffic scoring company wants to give you traffic based on your needs. Your needs could be anything from videos watched, to goods purchased

These three filters are important to anyone. They should be at the forefront for any scoring company, regardless of their own rules. http://bit.ly/1j9lZm1

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