5 Facts That Prove You Should Be Running Mobile PPC Ads

  1. The search landscape has officially changed. The number of mobile searches has officially surpassed desktop searches, and this trend is expected to continue
  2. 88 % of clicks on mobile ads are incremental to organic clicks, meaning that when you nix your mobile ads, total clicks from the SERP to your website plummet dramatically
  3. You want people to use your app. One in four app users discovers an app through search. Paid search is the perfect venue to get your app in front of a new audience
  4. You want prospects to call you. Inbound phone calls have the highest effectiveness in generating sales leads, and with click to call, you can avoid a landing page altogether
  5. Mobile is even more important for an international audience. Traffic from mobile devices in the United States pales in comparison to many other countries

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