Being the little guy can be tough. You’re underfunded, you lack resources. Ways to thrive in pay-per-click advertising (PPC) without having a large budget at your disposal:
- Uncover hyper-targeted keyword niches
- Use targeted managed placements
- Demographics are your friend
Take advantage of these features to make the Google Display Network work for you. By taking the time to research who you’re marketing to, you can grow conversion volume, and lower CPA.