17 Ways to Boost Your E-Commerce Conversion Rates

To help you improve your e-commerce conversions, check out the following tips:

  1. Use high-quality images. Place them in the content and the final checkout page. Very good: Action shots, different angles, photos with zoom option
  2. Use product videos. Videos uplift conversion by 80 %. 64–85 % of users are more likely to buy after watching a product video. Show how the product is used
  3. Use engaging colors. They affect 85 % of shoppers. Black, blue, orange attract impulse shoppers. Both women and men favor green and blue. Colors that increase sales
  4. Imply a sense of urgency. Use limited-time offers, special discount hours and free shipping, a stock meter. Limited supply equals more valuable
  5. Publish product reviews. They uplift conversion by 10 %, 60 % of buyers consult reviews befor buying. The correlation good / bad reviews should be 9 to 1
  6. Display trust seals. 48 % of visitors rely on them. They uplift conversion by 40 %. The most powerful: BBB Accredited Business, PayPal Verified
  7. Have a clear contact info. Display a visible phone number, a physical address, an email address on your website.  They boost the site’s credibility
  8. Use a clear checkout. One clutter-free page. Consider a progress bar, an order summary, save-for-later functionality. Don’t force people to register
  9. Employ short forms. Save users from the hassle of filling in forms. Where possible, pre-fill forms. Users are ready to pay more to save time!
  10. Offer multiple payment options. Tip: Show the currency according to the visitor’s origin. (This gives a more personalized user experience.)
  11. Improve the search experience. 50 % of people use search to navigate sites. Tip: Use an auto-suggest search and an automated drop-down list of textual results
  12. Offer better filters. Because the wider the choice, the harder it is to choose. The more offers you have, the more important filter options become
  13. Improve the speed of your site. 51 % of U.S. buyers leave a slow site. 47 % of users expect a site to load in 2 seconds. 1 second delay equals –7 % sales
  14. Offer live chat. 63 % of clients return to a site with live chat support. 38 % of customers buy with a chat support. 90 % of customers find it helpful
  15. Offer free shipping. It’s the number 1 criteria for making a purchase. It encourages 93 % of customers to buy. In 2014, 63 % of Amazon customers have joined it because of free shipping
  16. Provide a section for sales and specials. Because users show a discount-seeking behaviour. 47 % of buyers choose only discounted products. 62 % are looking for it
  17. Employ upselling and cross-selling. These tactics boost the average order size. The ideal offer should be 60 % cheaper than the originally offered product

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