Top 10 Mistakes You Should Avoid in Display Advertising

With 198 million active ad block users worldwide there may be more ways to fail then ever – but also even more ways to succeed. The top 10 mistakes are:

  1. Using a misleading CTA
  2. Focusing on your CTR instead of your ROI
  3. Skipping A/B testing
  4. Advertising on the wrong sites
  5. Not running social media display ads
  6. Running ads that are only desktop-friendly
  7. Using the same ads, over and over again
  8. Unstoppably showing ads to people who don’t convert
  9. Creating sloppy ads
  10. Winging it

If you avoid these ten mistakes in display advertising, you will increase your CTR and create engagement with your target audience like never before.


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