What are criteria for content that is 10 times better than what anyone else is doing in a niche?
- It has to have great UI and UX on any device
- It’s a combination of high quality, trustworthiness, it’s useful, interesting, and remarkable 
- It’s considerably different in scope and in detail from other works that are serving the same visitor or user intent
- It creates an emotional response 
- It solves an issue or answers a question by providing a comprehensive, accurate, exceptional information and resources
- It delivers content in a unique, remarkable, typically unexpectedly pleasurable style
If you hit all of these things, you probably have yourself a piece of 10x content. It’s just very hard to do. Maybe try these 3 untapped content marketing ideas
 It doesn’t have to be all of those but some combination of them.
 I want to feel awe, surprise, joy, anticipation, or admiration for a piece of content before I consider it 10x.