Before starting with SEO, you need to know where your journey is heading to. Ask yourself these questions:
- Are you in the right niche?
- Are people searching for your product?
- Who are your competitors, and how easy can you beat them?
Once you know whether there is a market and how strong (or weak) your competition is, apply the Internet Marketing 1-2 Punch
To help you improve your e-commerce conversions, check out the following tips:
- Use high-quality images. Place them in the content and the final checkout page. Very good: Action shots, different angles, photos with zoom option
- Use product videos. Videos uplift conversion by 80 %. 64–85 % of users are more likely to buy after watching a product video. Show how the product is used
- Use engaging colors. They affect 85 % of shoppers. Black, blue, orange attract impulse shoppers. Both women and men favor green and blue. Colors that increase sales
- Imply a sense of urgency. Use limited-time offers, special discount hours and free shipping, a stock meter. Limited supply equals more valuable
- Publish product reviews. They uplift conversion by 10 %, 60 % of buyers consult reviews befor buying. The correlation good / bad reviews should be 9 to 1
- Display trust seals. 48 % of visitors rely on them. They uplift conversion by 40 %. The most powerful: BBB Accredited Business, PayPal Verified
- Have a clear contact info. Display a visible phone number, a physical address, an email address on your website. They boost the site’s credibility
- Use a clear checkout. One clutter-free page. Consider a progress bar, an order summary, save-for-later functionality. Don’t force people to register
- Employ short forms. Save users from the hassle of filling in forms. Where possible, pre-fill forms. Users are ready to pay more to save time!
- Offer multiple payment options. Tip: Show the currency according to the visitor’s origin. (This gives a more personalized user experience.)
- Improve the search experience. 50 % of people use search to navigate sites. Tip: Use an auto-suggest search and an automated drop-down list of textual results
- Offer better filters. Because the wider the choice, the harder it is to choose. The more offers you have, the more important filter options become
- Improve the speed of your site. 51 % of U.S. buyers leave a slow site. 47 % of users expect a site to load in 2 seconds. 1 second delay equals –7 % sales
- Offer live chat. 63 % of clients return to a site with live chat support. 38 % of customers buy with a chat support. 90 % of customers find it helpful
- Offer free shipping. It’s the number 1 criteria for making a purchase. It encourages 93 % of customers to buy. In 2014, 63 % of Amazon customers have joined it because of free shipping
- Provide a section for sales and specials. Because users show a discount-seeking behaviour. 47 % of buyers choose only discounted products. 62 % are looking for it
- Employ upselling and cross-selling. These tactics boost the average order size. The ideal offer should be 60 % cheaper than the originally offered product
The power of language in our hands to manipulate machines and convince people to buy things they don’t need.
The CMO Survey offers some answers. They asked what percentage of revenue is devoted to marketing budgets:
- Selling products to other businesses: 7.4 % of revenue
- Selling services to other businesses: 8.6 % of revenue
- Selling products direct to consumers: 9.1 % of revenue
- Selling services direct to consumers: 9.3 % of revenue
These percentages represent total marketing investments. They also include expenses for marketing staffs, fees to external agencies and suppliers, and advertising costs.
I’m tired of explaining to people SEO doesn’t work the way it used to anymore. And I need the rest of you to get on board with me because we’re driving ourselves out of business.
I mean, come on people, look around. We need to stop trying to jam websites where they don’t belong. The SERPs have changed.
Google now shows search results based on what’s best for the user. We can’t just rank for whatever keywords we want.
Let’s take a look at a few examples: http://bit.ly/1PoYra7
About 72 percent of marketers worldwide believe that the traditional marketing model is no longer adequate considering the abrupt and constant changes in digital marketing. Mobile and video will be at the heart of customer engagement 3–5 years from now. Source: Mondo.
Trends and their possible impact on digital marketing:
- Internet of things (IoT). A network of physical objects (things) can be used in collecting and exchanging data without human-to-human and human-to-computer interaction
Impact: Marketers may want to collect data from these devices. Consumers may want something (incentive) in exchange.
- Augmented reality. A real-time view with augmented elements made possible by computer-generated sensory inputs, for example, audio or graphics
Impact: It can improve how marketers interact with their target audience. The keyword here is interact, not push branding messages.
- Wearables. These technologies may become critical elements of IoT and augmented reality for personal, commercial, and industrial use
Impact: These technologies are interwoven in the daily lives of all of us, hence tracking will be much easier. New privacy questions will arise.
In the first part of this mini series we showed you five non-standard methods to increase the adoption of your product. Here are five more:
- Post on Product Hunt. This site surfaces new, interesting products every day. Enjoy thousands of visitors and many shares for your site
- Discover your core product value and build it into your onboarding process. Help new users to experience the core product value by all means
- Encourage your users to share their achievements with your product on social media. Let them post to Facebook / Twitter with a single click
- Use minimal landing pages. They are great for single-action events, like capturing email addresses. They are easily built and split-tested
- Integrate your app with other services. Leverage on someone else’s established user base, for example, Facebook, but don’t put all eggs in one basket
You can copy these growth hacking tactics exactly, or you can use them as inspiration to come up with your own, unique hacks.