6 Criteria for 10x Content

What are criteria for content that is 10 times better than what anyone else is doing in a niche?

  1. It has to have great UI and UX on any device
  2. It’s a combination of high quality, trustworthiness, it’s useful, interesting, and remarkable [1]
  3. It’s considerably different in scope and in detail from other works that are serving the same visitor or user intent
  4. It creates an emotional response [2]
  5. It solves an issue or answers a question by providing a comprehensive, accurate, exceptional information and resources
  6. It delivers content in a unique, remarkable, typically unexpectedly pleasurable style

If you hit all of these things, you probably have yourself a piece of 10x content. It’s just very hard to do. Maybe try these 3 untapped content marketing ideas

[1] It doesn’t have to be all of those but some combination of them.

[2] I want to feel awe, surprise, joy, anticipation, or admiration for a piece of content before I consider it 10x.



Top 10 Mistakes You Should Avoid in Display Advertising

With 198 million active ad block users worldwide there may be more ways to fail then ever – but also even more ways to succeed. The top 10 mistakes are:

  1. Using a misleading CTA
  2. Focusing on your CTR instead of your ROI
  3. Skipping A/B testing
  4. Advertising on the wrong sites
  5. Not running social media display ads
  6. Running ads that are only desktop-friendly
  7. Using the same ads, over and over again
  8. Unstoppably showing ads to people who don’t convert
  9. Creating sloppy ads
  10. Winging it

If you avoid these ten mistakes in display advertising, you will increase your CTR and create engagement with your target audience like never before.


How to Create Competitive Content on a Budget

Do you need to spend a lot of money to create exceptional content? No. The barriers to entry for publishing on the internet are extremely low. That’s why we see so much mediocre content everywhere we look. In order to create content that attracts an audience and builds your business, follow these steps:

  1. Gather ideas from all over, $0
  2. Develop a plan and work it, $0
  3. Hold yourself to high standards, $0
  4. Add meaning with images, $0
  5. Create a publishing schedule and stick to it, $0
  6. Use social media to share your work, $0
  7. Track your results, $0

Total: $0

Remember: You don’t need to outspend the competition. You need to outthink them.


How to Build an Audience

Growing an audience is hard. You have to have talent. You have to put in a lot of work. And there’s no 1-2-3 solution. The problem is that attention is limited. So let’s get started:

  1. Look for what’s next
  2. Have a voice
  3. Do things differently
  4. Work hard
  5. Focus on quality
  6. Be consistent

The rewards make it feel worthwhile – seeing people share your content and enjoy your work is priceless. However, be aware of content overload


17 Ways to Boost Your E-Commerce Conversion Rates

To help you improve your e-commerce conversions, check out the following tips:

  1. Use high-quality images. Place them in the content and the final checkout page. Very good: Action shots, different angles, photos with zoom option
  2. Use product videos. Videos uplift conversion by 80 %. 64–85 % of users are more likely to buy after watching a product video. Show how the product is used
  3. Use engaging colors. They affect 85 % of shoppers. Black, blue, orange attract impulse shoppers. Both women and men favor green and blue. Colors that increase sales
  4. Imply a sense of urgency. Use limited-time offers, special discount hours and free shipping, a stock meter. Limited supply equals more valuable
  5. Publish product reviews. They uplift conversion by 10 %, 60 % of buyers consult reviews befor buying. The correlation good / bad reviews should be 9 to 1
  6. Display trust seals. 48 % of visitors rely on them. They uplift conversion by 40 %. The most powerful: BBB Accredited Business, PayPal Verified
  7. Have a clear contact info. Display a visible phone number, a physical address, an email address on your website.  They boost the site’s credibility
  8. Use a clear checkout. One clutter-free page. Consider a progress bar, an order summary, save-for-later functionality. Don’t force people to register
  9. Employ short forms. Save users from the hassle of filling in forms. Where possible, pre-fill forms. Users are ready to pay more to save time!
  10. Offer multiple payment options. Tip: Show the currency according to the visitor’s origin. (This gives a more personalized user experience.)
  11. Improve the search experience. 50 % of people use search to navigate sites. Tip: Use an auto-suggest search and an automated drop-down list of textual results
  12. Offer better filters. Because the wider the choice, the harder it is to choose. The more offers you have, the more important filter options become
  13. Improve the speed of your site. 51 % of U.S. buyers leave a slow site. 47 % of users expect a site to load in 2 seconds. 1 second delay equals –7 % sales
  14. Offer live chat. 63 % of clients return to a site with live chat support. 38 % of customers buy with a chat support. 90 % of customers find it helpful
  15. Offer free shipping. It’s the number 1 criteria for making a purchase. It encourages 93 % of customers to buy. In 2014, 63 % of Amazon customers have joined it because of free shipping
  16. Provide a section for sales and specials. Because users show a discount-seeking behaviour. 47 % of buyers choose only discounted products. 62 % are looking for it
  17. Employ upselling and cross-selling. These tactics boost the average order size. The ideal offer should be 60 % cheaper than the originally offered product


3 Ways a Small Business Can Compete with the Big Guys in PPC

Being the little guy can be tough. You’re underfunded, you lack resources. Ways to thrive in pay-per-click advertising (PPC) without having a large budget at your disposal:

  1. Uncover hyper-targeted keyword niches
  2. Use targeted managed placements
  3. Demographics are your friend

Take advantage of these features to make the Google Display Network work for you. By taking the time to research who you’re marketing to, you can grow conversion volume, and lower CPA.