Having a successful YouTube channel for your brand is a major win. In the last couple of years, one brand has gone well above and beyond almost everyone else – Angry Birds, with 2 billion views, followed by Red Bull with 1.1 billion views. This article shows exactly how Red Bull uses different branding options on YouTube, for instance, the header image, the use of the logo in the videos, and the playlists to reach their intended audience. http://bit.ly/1JMEkQ6
The use of ad blockers increased 69 percent over the last 12 months, 54 % of men between 18 and 29 already use ad-blocking software, and ad blocking is going mainstream, most recently with the Apple announcement of ad blocking capabilities native in iOS 9. This article explores how ad blocking will change the digital advertising industry. http://bit.ly/1IWRr2n
It’s your first day as a social media manager. Where do you start? – You can’t just jump in and start tweeting on behalf of a business you’re unfamiliar with because every company has a different audience, different needs, and different goals. Here are five things to do during your first week as a social media manager – kick things off on the right foot. http://bit.ly/1P5ITFf
Marketing through the internet can be a lucrative way of doing business. The ways that tactics can be tied together is an endless puzzle. This can confuse someone who is new to the process. It can be overwhelming when first starting out. The tips here can get you ready for that challenge.
Sending traffic to your website should be your main priority. If you don’t have enough people visiting your website, you will most likely not generate any sales. The graphics is not just a little thing, and all of the e-commerce gadgets and coding is something that takes considerable knowledge, training, and experience.
Search for your brand. Look at what people are saying on blogs, forums, and social networks. This will give you an idea of what people are actually thinking about your current marketing efforts. Create an interesting social media business profile. Don’t include too much information about yourself as the business owner. It’s a business profile, not a private site.
Have a unique selling point. In all of your marketing materials, especially on your site itself, make sure that prospective buyers know that you are different from everyone else in your field. Set up a mailing list for your customers. Include a signup page on your website, or ask for your customers’ email when they complete a purchase. More about email marketing
Check out the competition. Visit the homepages of other companies to see what they are doing. A keyword search for phrases related to your business may help spark new product ideas. Let your readers grade your website. There are several ways to do this, for instance, outside websites, installing your own feedback system, or emailing the consumer directly.
Join internet marketing forums. These forums will help you connect with other internet marketers, and they can be a source of support and information for you. Make sure that the colors and themes of your website are unique to your company. The last thing that you want to have happen is for your customers to think that you copied the design.
Include a sitemap. Spiders can more easily access all of your site through a sitemap, which helps a lot in the rankings. Stay away from heavy text and favor infographics, imagery, and short paragraphs. Stick to graphic communication and quick paragraphs instead of the 500-word essay. Use different marketing methods. Individual people are better at different techniques and different products are suited better to certain techniques than to others.
Socialize! When posting new media, you want as many people to see and talk about it as possible. Post about it on social media sites, and ask others to do the same.
Insert a Strong Call to Action
Include a link to your site as well as a suggestion to “learn more”, “get a free sample”, or other enticing statements that make your visitors want to click over to your site. Consistency is important when using article directories to generate traffic. Try submitting articles on a daily or weekly basis, that will help you increase your traffic over time. Utilize Google AdWords’ keyword tool. What keywords are people using to search for specific things? Use this data to adjust your own keywords to match what other are using.
Think visually. Make your website clean and attractive so that people will stay long enough to look at what you have to offer. A key factor to success is learning to generate traffic on demand. This skill can generate thousands of dollars in profits for your business because traffic is the life and blood of any online business. Cater a concentrated market with high traffic rates instead of an encompassing market or a mid-sized market. There is less competition, and your site will live on the front page.
SEO is not dead, some people have completely abandoned the search engine optimization because of all the algorithm updates done by Google. The reality is that yes even though those updates are very annoying you should not give up SEO as part of your traffic strategy. Use tracking software to see which Internet marketing strategies are working for your business and listen to the comments from your customers.
Put in as Much Information as You Can
Include as much information as you can. When you are marketing a product or business, you want your reader to feel well informed when they are done with your article. Do a search for your keyword and answer any questions people have about it. They will likely follow you, and you will get a reputation for being an authority in your field. When using Twitter, use an avatar with a picture of a human being, that human can be yourself or someone else in your company. This may increase your chances of getting more followers.
When was the last time you watched a video online? Your customers enjoy watching online videos just like you, so be sure to post some on a low-cost or free site. People often avoid purchasing items from sites with poor designs. Make your site stand out with images, videos, and text. Videos are much more likely to get noticed than other forms of content. Make use of YouTube part of your marketing campaigns. Create a channel page for your website, company, products, and services. Make these look visually appealing.
If you have created a Facebook page, get as many people to like your page as possible. This will increase the popularity of your webpage and business, leading to more opportunities. Video ads are tremendously effective. While it costs more money to make a video ad than it does to make a text or image ad, those extra expenses are worth it. More information about video marketing
Update your content frequently. Frequent updates keep your content current and fresh, encouraging existing viewers to check back often. Link to search engine map sites. Most search engine list their map results as the first to be seen, regardless of where that business lies on their search list ratings. A fast load time is essential in maintaining the interest of your prospective customer. One way to help with the speed on your website, is to keep the size of your images under 100 kilobytes.
Display credit card and PayPal logos on your website. It has been shown to increase revenue. The customer knows that the check-out process is reliable and simple. Feature a prominent button on each page for questions. Respond promptly. An auto-reply that someone will answer as soon as possible lets customers know that you value them. Avoid all capital letters and double exclamation points. These make your brand seem childish and abrasive, yelling at the consumer rather than communicating a message that they will find interesting.
Make sure you get a customer support team if your business grows. You can outsource this task around the web for a great price, or you can partner up with people you trust. Use an internal linking system so that visitors will be redirected to the pages that matter. Use a series of important keywords as links to the main pages that you want your visitors to see. Offer a tutorial on your website. It can be in the form of a video or a text explanation on the types of things that you would like to clarify about what you are offering.
Use clear, descriptive names with easily understandable keywords in your URLs. It’s friendly to the search engines and to your visitors; it will be easier for them navigating your site. Become an expert in your industry. Put your knowledge on your site. Your customers will feel comfortable in knowing that they are buying from an authoritative source. Have content which is in line with the merchant’s product offering. Find companies willing to provide you with the resources you need. A business should be able to provide you with their own banners, letters, and recommendations.
Ask visitors to register at your website. Make the process as painless as you can. A simple registration process shows that you are customer friendly. Collect only as much personal information as necessary to accomplish the service that your website offers. A simple registration keeps prospects from jumping off. Companies care about the way you are going to portray their products. If you want the best payout for your affiliate marketing links, then make sure to keep your site easy to navigate and clean.
When branching out and promoting new products as an affiliate, you need to keep the same principles alive as with the products that initially brought you success. Be honest to your readers and disclose your affiliations. Readers know an affiliate ad when they see one, and they will appreciate your honesty. If you want to make more money with your web marketing program, you should use a plugin that rotates your ads rather than having them always show up in the same place.
Provide your name and email address. This will make you look credible, and you want to look as credible as possible in order to gain the trust of your visitors. Keep the site architecture flat. Use only few subfolders. Use descriptive file names for each page. Keep the pages with the competitive keywords in their names close to the root folder. Utilize forums. Find forums that are frequented by your target audience. Many forum owners also sell advertising space, which is another great way to receive exposure.
Place ads for your business on high-traffic sites. Consider it an investment that will get you a lot of valuable exposure and lead to brand recognition. The trick here is to find a site that’s in your niche and to make sure that you’re advertising on a popular page that receives a lot of hits. Find a site with proven track record in your niche in the market. Web addresses that contain relevant search terms will show up higher in the rankings and entice people to click through and purchase.
Get yourself a professional email address. Addresses at generic domains like Gmail do not encourage the confidence you want visitors to have in your business. Create a relationship with an online media outlet that specializes in topics that are relevant to your company. If they post a link to your site, you have access to a large pool of interested users. Send press releases about your business to online media outlets. This lets a community of people who are already interested in your field know about what you are doing.
List your site in all of the major directories. If people do not know about your site, there is no way you will generate any traffic.
Capture Your Audience’s Attention
Distraction is the worst enemy of a good internet marketing site. If you are going to get your customer’s attention, you are going to have to do it very fast. Reduce the amount of clutter on your website. You want visitors to notice the content and the ads. Make your descriptions and other website content incredibly focused, appealing, and concise. Search for companies that offer frontend as well as backend commissions. This will allow you to earn multiple commissions from each customer. Internet marketing is a business, not a romance.
If a particular partnership grows unprofitable, cut it off, no matter how enamored you are with the partner or their products. Make sure that you are getting credit for all the traffic you drive. Some programs credit you for a set number of days after people click from your page. Keep your website or blog where you are promoting different products and services clean and organized in a way that your visitors or potential customers won’t get distracted.
Cross reference things like your company’s website and your company’s Facebook page. This will increase your web traffic and your business. Get visitors to sign up for your list whenever they visit your site. If you’re getting tons of visitors, but they aren’t joining your list, you are losing out on a lot of opportunities. Understand that you’re acting as an intermediary between the company selling the product and the people purchasing the product. Know your role if you expect to play it well!
Offer an incentive, this can be a special free e-book, coupon, video course, or anything else you can think of. If you are offering more value than your competitors, most likely, you’ll get the leads. Partner with the largest affiliate networks. They are highly reliable. They have the lowest payout thresholds, i.e., you don’t have to wait for a huge sum to accumulate to get paid. Digital items tend to have much higher commissions than physical. Your goal should be at least a 40 to 50 percent commission on items that are digital downloads.
If you are working with physical products, check into competitors to see if the commission rate being offered is in line with similar products. Find affiliates that can give you the services and products you want to sell. Expanding your affiliate network not only expands your visibility, but also your product lines. Maintain only programs that are profitable to you. You only have so much time and attention. Replace poor performers with ones that offer you higher profits.
Describe the purpose of your site in general terms, and disclose your affiliations. Write a review of a product. Use the product name and the word review in your title. People looking for the keyword review will find your webpage. Give something away for free. Be it samples or some other freebie, publicizing something for free will increase the chances that your links will get passed on to others.
When you get a customer on your site, it is important that you turn them into a lead. If your site does not accomplish this, then you will never be able to make the profit that you wish for. Make your site as easy for your visitors to use as you can. Every part of your website that is non-intuitive or hard to use, is costing you at least one potential sale! Most search engines show brief descriptions of your business, product, or service on the search results page.
Use keywords that potential buyers will likely use in their search engine description. Design your campaigns around what the engines like. Use proper meta and title tags. Ensure that they are simple and on topic. Link to relevant and useful sites on your own site. Pick quality and appropriate links. It willbe a good resource for your site, and also increases the chances of people linking back to you. Create a section for frequently asked questions. Give answers to questions pertaining to your site and business.
Simplify the process for your customers to get help. Replace the word buy with the word invest. A product or service that involves an ongoing relationship between vendor and customer should be referred to as an investment. Pay-for-signup programs pay better than pay-per-click setups. You will not see as many payments as you would with pay per click. But the higher payout makes these programs attractive. One out of every 100 visitors turning into a customer, is actually a great conversion rate for most products, especially with larger, more popular services that receive thousands of visitors per day.
Keep the products in relatively the same market. You already know how to promote a product within this market. Don’t go from fixing cars to fixing airplanes. Be ready to prove that all of your testimonials, come from actual human beings, who have used your products or services. If you make lots of mistakes you’ll learn from those mistakes a lot faster and you’ll have more experience. Follow people who are having success in your niche and learn from what they are doing.
Write up a plan that you can follow. Set your goals so you know what you are planning to accomplish. This will help you select the right products to offer and services to promote. Give the program that you selected a chance to work before jumping to another program. Have patience. Most sites do not take off overnight; it may take six months before you see a steady income. Be determined, and one day, your work will pay off.
Print your URL on your business card. Hand a potential customer your business card, and you have the opportunity to direct them to your site. Give visitors a little without asking for anything in return. This will build trust and make a positive impression. Remove unnecessary widgets and graphics from your blog space. You want people to be comfortable spending time on your blog so they read more content.
Know the tracking processes that your affiliates use to track visitors from your website to theirs. Make sure that these tracking procedures are robust and cover sales that get made offline. Inadequate customer tracking can cost you money in commissions that your affiliates rightly owe you for the sales that you generate. Choose companies that offer current statistics. You want to be able to keep up with all the methods being used to bring in sales. Adjust your methods to the ones your customers use the most.
Join affiliate programs that use cookie tracking. This will ensure that you will be credited for all purchases made by people who buy items on their second or subsequent visit to the affiliate company’s site. Take advantage of free tools available on the internet. Tools like Facebook, Twitter, and YouTube are a great way to increase your audience and exposure. Provide a webinar. Focus on a problem within your niche. Come close to solving the problem.
Enhance the solution with your product, thus completing the solution and be the ultimate answer to the problem. Offer your customers a rebate on the product you sold them. If for some reason you can’t offer them a rebate, you can use a small portion of your commission to offer them something else. It’s all about getting the trust of your customers. Become a fast writer to promote your affiliate products.
One of the best ways to advertise your affiliate products is article marketing. Your articles need to have useful information and a call to action. Stop overthinking, and start writing. See whether your affiliate programs can get you a test product to review and familiarize yourself with. This is a great way to understand and learn about what types of products you are going to be marketing.
Sign up for multiple directories and different sites. This means you might be using a lot of different usernames and email addresses. Make sure you keep track of these by stuffing a list inside of a Word document or in your notepad. Needing to access a site but forgetting your details can result in a lost campaign. Make sure you have perfect spelling and grammar on all of your internet marketing. The quickest way to scare off potential customers is by having too many spelling errors. This translates to visitors as carelessness.
Have a few other people read over your writing to catch mistakes you may have missed. Make it easy to buy from your website. Mark all prices clearly. Specify shipping options and charges up front so the customer does not have to wonder. Show all items and charges on the final page before the customer clicks to confirm. And after the order is accepted, give a confirmation number and an estimated date for them to receive their merchandise.
When optimizing your site for keyword phrases, rather than single words, pay attention to keyword proximity. It is best if your keywords appear together, rather than being separated by other terms. This method increases the weight given to searches for that phrase – without detracting from searches for the individual terms.
Give your business a competitive edge by incorporating videos in your marketing. This article can assist you in incorporating video marketing in your business.
To get the most out of online video as a marketing tool, be an active, involved user. Use video sites as social platforms. Subscribe to other people’s content, comment on their videos, and share them with people.
Watch viral videos. Stay up to date with new trends, check social networks and various sites your target audience loves, and put together a list of characteristics you recognize in the viral videos you see.
Submit your videos to various video websites. YouTube is very popular and should be used. The kind of exposure that it provides, partly because it is owned by Google, is huge.
Ask people to share the video and do your best to promote it on social media on a regular basis. Once you get traffic, more will naturally flow as your video rises in YouTube rank.
There are several video hosting sites out there, for example, Meta Café, Vimeo, and Daily Motion.
Link the content back to your website. This can help your video be seen by a wide audience and potentially get shared and moved to the front page.
Video tutorials are a great way for you to get in touch with a much wider audience. When people do not know how to do something, they have the tendency to look online for advice.
Put out videos regularly. Once people have seen your video and are familiar with it, they will more than likely stop watching it. Posting new material will keep your viewers coming back.
The title is key to success. A good title will attract more viewers. A really good title can help to draw curious viewers in. Use creative, relevant titles on all of your videos.
YouTube comment search is a great way to find videos on the topic you’re planning to use in your next video. You can see what other people are talking about, and then you can either answer their questions or come up with new information.
Use events such as expos and trade shows to interview experts. You can then post the interviews on your site as a resource for your viewers. Ask the types of questions that your audience would ask and try to keep the interview as interesting as you can to hold your viewer’s attention.
Keep in mind that when you are selling or promoting something using video the first 30 seconds are extremely important.
If you don’t capture the attention of your viewers in those first 30 seconds, then most likely they’ll close the page and leave your page forever.
The first 30 seconds should be about the main problem and how you can provide an incredible solution to their problem with your product or service.
Be confident during your video. Your customers are going to see you as an ambassador for the product which means you should exhibit full confidence in its capabilities and value.
If you want your videos to go viral, it’s vital that you create solid content. It is not necessary to own an expensive video camera to make a video.
As long as the content is important to viewers, they’ll watch it. Bearing this in mind, do your best to buy the most camera you can afford to shoot with.
Tutorial videos for your products are always a great idea. You won’t just be giving information to customers but attracting new customers, also.
Practice your presentation a few times to make sure you are building the right experience and interest for your potential customers.
If you are too shy to show your face on the screen, use Google Search Stories. It’s a good way to show your users all of the information you need to without having to show everyone your face.
A powerful way to use videos is by creating tutorials on how to use products to show people the benefits of an specific product.
Create a YouTube channel for your business. This will make your videos easy to find, and if a viewer enjoys the first video, they will have multiple others right at their fingertips. This organized, clustered way of presenting your videos will help to draw more viewers.
Keep your videos timeless. When talking about a product release or a new product, it could be difficult to make a video that people will want to watch six months from now. Focus on the product, not the release date. You will be creating a video that people will watch in the future.
It can be difficult to come up with interesting ideas and angles for ongoing video marketing. Brainstorming with family, friends, and staff can help with idea generation for content focus. Do this often to ensure you keep coming up with great content.
Don’t dismiss YouTube. You should start all of your video marketing efforts on this site. YouTube offers free video hosting. Not only that, but YouTube is the number three website, in terms of number of visitors. It’s the second most-used search engine and the top video hosting site.
Always let your true personality shine through during the video process. Viewers want to know the person behind the product or service they are buying. As you get your customers to know who you are, they probably won’t buy a similar product from someone they don’t really think they know.
Ask your customers to create their own videos. You could for instance organize a contest and ask customers to film themselves while they use your products. Reward the best videos with an interesting prize and use the submitted videos as promotional material for your social media marketing campaign and for your website.
Video content ranks high on Google, especially in comparison to text and pictures. All you have to do is market your work well, and the results will show themselves before long.
Publish Videos on a Regular Basis
Use other people such as guest speakers on your site and in your videos. As interesting as you might be, your viewers will really appreciate seeing a fresh new face. Make sure that whoever you have in your videos reflects the kind of message you want to send to your viewers.
When your customers ask the same thing over and over again, create a video to answer them. This will allow them to quickly solve their problems without having to email or call your company. This saves you money in customer support and builds rapport with both current and potential customers.
Start off in the middle of the action. Don’t start by saying “Hello, I’m so-and-so”, or you’ll lose the viewer instantly. If you plan to run with the bulls, start the video while you’re running! If you make the viewer do a second take, they won’t move on to the next video.
Keep in mind just how short attention spans are online. You have about ten seconds in your video to grab your audience attention. Keep your total content under two minutes in length to make the most possible impact. If this does not seem doable for what you have to get out there, spread your content across chapter videos.
If you want to make a video to market your product, you should make it short and sweet. Most folks lack the ability to focus for long periods, so you need to give them what they’re looking for in a concise manner. If you want to have a long video, do not make just one. Split it into a series.
Optimizing your videos is key. Whenever you upload videos to different sites, make sure each video has a different title and description. It is also important that you include target keywords, as well. Also, include your contact information so that people will be able to find you should they have the inclination.
If you want to get someone to buy a service or product from you in a video, you should attach a working link back to it. This link is ideally within the player. This will keep the link in one place even if your video gets embedded or shared.
You have a limited amount of time to capture the attention of your viewers. The initial 15 seconds are the make or break period. You should use an unusual perspective or hook to draw them in for the duration of the video.
Producing your video is important, but more work lies ahead! Video promotion is key too. By promoting your videos, you can expect an increase in clickthroughs. Good videos are important, but so is good marketing.
Whenever posting videos to YouTube, understand that you’ll probably have to moderate some of the comments you receive. Many viewers use other viewers’ comments to create their own opinions, and that can lead to negative or spammy comments that can destroy your campaign. If you can’t moderate the comments, you should disable them.
You should always keep making videos so your customers will come back and watch again and again. Boring content just makes people angry. Let your viewers become hungry for more. If you have intriguing content, the viewers are sure to follow.
Each and every video should include a clear call to action at some point. Let your viewers know where they can get your products. Make sure you explain the next step clearly and concisely so that your viewers can quickly respond to your call to action. You should end each clip on a powerful note that includes a call to action.
Make sure you share your videos! Email it to friends and family. Start a blog on your website about the subject. Spread the word among current customers with a physical mailing or through email. Post the videos on YouTube, Facebook, or any of the other popular media-sharing domains. Spread the word out there!
Never overlook your video content analytics. This will tell you the number of videos you’ve produced, when they are being viewed and more. Any of the strategies described can help you immensely.
Watch the statistics available for your video, whether it be your server stats or on YouTube. This will help you compare each video you make so you can easily tell which are successful and which should have been left on the cutting room floor. This is the only way to continue building your campaigns skyward.
The more information you can gather from analytics and other Internet tools, the more you can improve on your current strategy. Be creative with your work so you can rehash it into other video segments to share with your targeted customers.
While videos need to stand alone based on their content, they must still be promoted. After you upload your videos, try promoting them via social networks, newsletters, blogs, and the like. It takes time for videos to rank organically in search engines, so they need a push to let people know they exist.
Never skip your call to action. Your video should have the purpose of netting a sale or click-through. Always ask the viewer to do something at or near the end of the video. It can be anything from actually buying your product or service to just making a comment about the video itself. Always elicit a response.
When you are using video marketing it is important to keep your content interesting. If your video is dull then people will probably not watch the entire thing or recommend it to their friends. Make your message clear and engaging to your audience. Imagine you are watching your own video as a consumer.
Don’t spend to much time worrying about production value when it comes to generating video marketing content. Spending a lot on your video does not necessarily result in a good return from your investment.
Do not expect customers to watch a video that is longer than 20 minutes. If you are taping a demo of your product, do it in 20 minutes or less. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.
Develop an image for your videos. Are your videos going to be quirky or serious? Consider both the product or service that you want to market, as well as the demographic you want to reach. These factors should strongly influence the approach you take with all marketing videos for your business.
If you are thinking of using video marketing to increase your sales and website traffic, then look to your competition for some clues. See what is working for them and try to capitalize off of this information. You do not have to copy them, but see what is working for them and try to make it work for you.
If you are not really an expert on a topic, do not try to pretend. The best way to get around that is by interviewing people on video that are experts in your niche. A trade show or seminar is a great place to meet people that won’t mind doing a video.
Great audio and video equipment makes for a great video. If you use old crappy equipment, you’ll get an effect you might not expect. That doesn’t mean that effect isn’t what you want, so play with the equipment you use until you get the video which matches the tone you wish it to have.
A great way to engage users with video marketing is to leave a few questions unanswered or make your videos thought provoking. This will encourage your viewers to engage you with comments and will give you a chance to speak to them on a personal level. When you communicate with your viewers, you end up building a bond with them on a personal level.
You should be honest in your videos. Your audience will identify with you and trust you if they feel like you are being yourself. You should, however, avoid swearing or saying anything too personal in your videos and edit anything you feel does not have its place in your video.
If you are planning to use videos to market your business, you want to be sure that you use a high quality camera. Thanks to advances in technology people expect to see videos in high definition. If you do not own a high definition camera, rent or buy one for filming your videos.
As was mentioned earlier in this article, implementing an intelligent video marketing campaign is one of the most effective ways to improve your business and boost profits. By carefully applying all of the great advice just read you should be able to dramatically increase sales. Don’t wait, get started today.
The best title is key to success. A good title will attract more viewers. A really good title can help to draw curious viewers in. Use creative, relevant titles on all of your videos.
Most people will not want to watch videos that are more than 20 minutes long. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. As a general rule, if you are advertising a deal or promotion, stay under ten minutes. You don’t want your viewers to get bored.
Titles are key for a great video marketing plan. Relevant, interesting titles will attract viewers. They help spark interest in the content that follows. Take a little time to create creative titles for your videos.
You can present a product to potential customers through video marketing. Visual learners will appreciate the opportunity to see a product in use. Personal awareness of how a product works is sure to motivate individuals to make purchases.
You have a limited amount of time to capture the attention of your viewers. The first 10 to 15 seconds of each video should be the strongest. Draw them in quickly so that they will stick around for the video’s entirety.
Have a sign-up form for an email list on the same page as your videos. People might want more information, and this is a golden opportunity to add them to your list.
Be consistent with the tone of your marketing videos. You can easily relate to your audience by showing a more humorous side. Take your target audience as well as the goods or services you provide when determining what type of video you want to create. Always consider these factors and the image you want to project when deciding on a tone for your video content.
Always take along a video camera with you. You can talk with an expert or just show how your experience went. If you are speaking in public, ask someone to record it.
To help make your videos go viral, offer great content. You do not have to have the best video camera in order to be seen by millions. People are happy to watch something if it contains information which is relevant and important to their lives. It is still a good idea, however, to buy a good camera if you can afford one.
Keep your videos relatively short: no more than 10 or 20 minutes. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. If you are just talking directly with your clients, stay under 10 minutes.
You should include screenshots of your web pages in your videos. This allows users to see the setup of your website. Screenshots also do great in how-to videos. Just make a screenshot of your site and then get them onto your videos by using software programs.
Don’t assume you need to spend a lot of money when making a video. Producing a clear and quality video is really the outcome that you want. You do not need to be overly fancy either. You should try being natural and speaking as you normally do. Actually, that might not be necessary. You can just use pictures or a PowerPoint in the video.
Don’t take your eye off the ball when you’re shooting your video. When you don’t prepare it is easy to chase rabbits. Try creating an outline of how the video is going to go, and stick with it if you find yourself getting distracted. Stick to the topic and it will turn out great.
Whenever posting videos to YouTube, understand that you’ll probably have to moderate some of the comments you receive. Many viewers use other viewers’ comments to create their own opinions, and that can lead to negative or spammy comments that can destroy your campaign. If you can’t moderate the comments, you should disable them.
Are your customers asking many of the same questions? If so, then post a video to answer them thoroughly. Although lots of people reserve a FAQ section for their website, the truth is that many people do not thoroughly read your website. Therefore, you need to actually post a video that answers these questions. They can find out what they are interested in this way.
Your videos can also promote the rest of your marketing mix. Not everyone uses Facebook. Promoting other sites drives your business to them. By doing this you can increase business on your website.
You need to be yourself in all videos. Viewers will appreciate being able to relate to you. Once people become acquainted with you, they will feel comfortable buying from you. Customers will also associate you and your face to the products you’re offering.
The larger your library of videos, the more success you will have. When you consistently put up new videos, viewers will look forward to seeing them each time they go to your channel. Making more videos also allows you to gain exposure and strengthen your online presence by attracting new customers.
The more videos you make, the better. This encourages viewers to keep checking your channel for new content. This also broadens your exposure by introducing new topics to those who might be interested in what you have to say.
You have a small window of time to get attention from viewers. The first 10 to 15 seconds of each video should be the strongest. Draw them in quickly so that they will stick around for the video’s entirety.
An excellent tip for people starting out with video marketing is to choose great titles. People need to get hooked. They’ll want to hear what you’re talking about if you pique their interest with the title. A creative title can really help to drive viewers to your site.
Keep in mind that producing your video marketing content is only the first half of your efforts. Promotion and advertising is just as important. Appropriate marketing efforts of your videos will result in a ten-fold increase to your total number of click-throughs. You can produce great content, but you also have to make sure targeted customers see your content.
Does your business have any employees or colleagues? If so, then involve them in your videos. Choose a confident person to do the talking. You can include multiple people, too.
Quantity and quality must both be considered when making videos. Your viewers need regular fresh content in order to keep coming back. This can draw in additional viewers as you’ll be exploring a diverse number of topics, too.
Spending a lot of money and time on a video does not mean it will yield better results. High production values don’t necessarily translate to good returns. Even large corporations, like Dell, have benefited from simple videos produced by single employees.
People are always searching for “how-to” subjects online. A great way to reach your target audience is to create tutorials related to your business. If you seem like an authority, people will be interested in seeing what other videos you have.
Each video should be about a precise topic. Trying to wing it may make it more difficult to stay on course with your content. Write down what you want to get across in the video. Your audience will remain interested if you focus on a topic.
You do not necessarily need strong production values in order to have an effective video. You don’t need to use professional equipment to make a great video. The video does need to be clear and free of shaking, however.
Be natural and talk to the camera. In fact, you may not have to do this at all. You can just use your voice narrating screenshots and give presentations, without ever having to be shown on the video.
Don’t dismiss YouTube. That’s the place your campaign and content should start. Additionally, YouTube offers free video hosting for their users. It is also one of the highest viewed websites. It is also the second highest volume search engine online, and of course, the most popular video site anywhere.
Write a script for the intro and outro for your video. You should introduce yourself and your business. At the conclusion of the video, put your business name in the video.
If the same questions keep coming up from your customers, address these questions with a video. Though a Frequently Asked Questions section is a common website feature, it doesn’t hurt to make videos as well. They can find out what they are interested in this way.
Harald Schendera – Today, article marketing is an extremely prominent way of marketing any online business. It can be tricky, and there is a learning curve, so be prepared to experiment until you get it right. The good news is that we prepared some article marketing tips right here to get you started in the right direction.
The very first thing we are going to do is use Google to locate the top most popular article directories on the web right now. Once you find the top five you can go ahead and signup for them. When you start submitting articles remember to always submit unique quality content and to also interlink your articles if they are in the same niche or categories. This will help you gain additional traffic to all your live articles.
When posting articles to places such as blog networks, be sure to remain consistent. Consistency is key but quality is also important. Don’t try to submit garbage information with no real value or simply pasting content from other places. Take the time to create something that people actually enjoy reading and that it provides real value to someone looking for that information.
Optimization is key if you want people to find your articles not only in the search engines but also in the article directories. Be sure to add your target keywords in the tittle and body of your article in a way that looks natural and not like you are just stuffing the keywords in there for SEO purposes. Stay consistent with your topic and keep all your content geared towards your main topic or niche.
Use your creativity and personal style to write innovative content that will make your a leader in your industry. There is constant upgrading of the filters that are on the look out for duplicate content, so it’s important to keep your material original and fresh. The Internet is a great place to promote services or business. In order to make sure your blog or website is getting trafficked, be sure to contact other blog and site owners and discuss link trading.
Harald Schendera – Social media is really big, in fact millions of people log into sites like Facebook and Twitter every single day to check and update their status. If you are not taking advantage of social media to attract and build a following for your business, you are missing out. We are going to talk about how to maximize your marketing and brand your business or yourself using platforms like Twitter and Facebook.
Twitter is a very powerful example of a simple platform that you can use to reach a lot of people very fast. Our first tip is that you should take the time to learn how to use hashtags, hashtags are very popular on Twitter and often you’ll see many top trending hashtags that can be use to attract new followers. The whole idea on Twitter is to get people to interact with you and have a real interest in what you have to offer.
Facebook has become one of the best ways to promote your company online. Hundreds of millions of people worldwide use Facebook on a daily basis, granting your business huge amounts of exposure to a large client base. And since Facebook also knows the personal interests of every person, you can easily target a specific group.
Twitter and Facebook are both powerful platforms that – if used correctly – can be very powerful. One of the best ways to grow your audience for free is by creating content. Content can easily go viral specially if the content is designed to provide value, solve a problem or provide information. The more people that can share your content the more people you can reach and the bigger your audience will be.
Using LinkedIn with your social media marketing strategy is always a smart move. In fact, you can link your pages directly together using a blog app. You can use the feature to post a new article, so it will show up on LinkedIn updated. You can save time in this way, and you will get greater exposure by posting to both LinkedIn and to your blog.
Before developing a specific social media marketing strategy, figure out which social networking site you want to use. Each social networking site works differently, so it is important that your strategy will work with the site you pick. For instance, on Facebook you can create a poll, unlike most sites.
The key to creating an engaging social profile in any social network is being active and providing great content. If you are not active you will not be able to build a great following, followers will expect you to update your status often. We strongly recommend you do it at least twice a day or more if you have the time. Not engaging with your followers can also bring a negative impact in your efforts to build interaction with your audience.
In order to get the most out of social media in terms of marketing, add social network widgets to your page. Add a widget to your site to draw attention to your social media marketing campaign. The right widgets will give users the freedom to re-post your content, vote on polls or enter different contests you’re holding. It’s a win-win for everyone.
If you are using social media then you will want to market by inviting all the people you know to those pages. Whether they are customers, potential customers, or have no chance at all of ever buying from you, it’s a good idea to have a large network. The reasoning here is that your page is going to be advertised on their profile as long as they’re in your network.
Add social networking widgets on your blog or site to remind people they can share your content with their friends. Using a widget somewhere on your site can help you gain followers. Also, having a widget on the site allows your readers to vote or retweet your content, rather than having a stranger do it on another site.
Do you want to have an actual relationship with the customers? If increasing sales is your sole motivation, stick to the basics when using social media as a marketing method. To be more interactive with customers, give them a simple greeting. Then, your customers can take the lead.
A lot of businesses go into social media after they’re already established and ultimately lose customers. To avoid this, make sure you alert your customers about your new social presence. Many social media sites will alert all of the follower’s connections that they have begun following a new company or person. Don’t underestimate the power of this type of free advertising. Given the referral nature of this aspect, it is in fact more valuable than traditional advertising.
When you post on a blog, make sure that there is a button the viewer can use to share the post to Facebook close by. Your readers will be able to share your content with their friends easily. This helps to increase the numbers with access to the blog, which, in turn, brings in more visitors that may decide to use your service or possibly buy your products.
Offer exclusive deals to customers who sign up for your social media sites in order to attract customers to those sites. For example, if you’re offering your product for a 50% discount and someone else is not, then you’re suddenly exclusive! You have the market cornered. Their friends will find out and your business will benefit greatly from the exclusivity.
Consider writing as a guest on another blog or having someone come on to write for yours. No matter who writes for whom, you will definitely generate additional traffic. If you do a guest blog, get the permission of the host to leave a link to your site. Also, allow any of your own guest bloggers the same accommodation. It’s a win-win situation, because followers will likely check out both websites.
Create a strategy prior to starting with social media marketing. Make sure you understand how to manage your media pages and allot plenty of time for updates and networking. Set up a timeline and budget for your media marketing. Make sure you stick with your plan firmly, and you’ll find social media marketing success.
Your tweets should have quality content that appeals to your followers. Send out Tweets that contain suggestions and tips that relate to your products and the issues they aim to resolve for your customers. Your subscribers are more likely to maintain interest in your content when you mix these tweets in conjunction with ones that you use to promote your products and services.
To entice targeted visitors to looking at your site, try using YouTube for social media marketing. A well-done YouTube video can give viewers a comprehensive overview of your business or of a product or service, so that they become interested in browsing your company’s website. The more visitors who come to your site with knowledge of your products will help increase sales.
Building any social media marketing network takes patience. You won’t get 10,000 followers in one day. Even though it has been known to happen in the past, the likeliness of you doing it is next to nothing. So be aware that it will take time to gain followers.
You need to respond to customer inquiries as part of any strategy for social media. This simple gesture could turn your campaign into a real success. It is very important to communicate regarding any reviews, especially if they are negative. If you just ignore them, such posts can cause your reputation to suffer. Responding to negative comments immediately can help demonstrate your commitment to customer service, and help your reputation.
Interact with your followers on social media as often as you can! Leave them comments on their Facebook status or blog post if you feel that this is appropriate. Keep your comments limited to your company, products or niche. Do not interfere with their personal discussions.
Make links that tie all your social media sites together. Make it easy for your viewers and readers to find you on Twitter, see your YouTube videos and follow your Facebook page. On your profile page on Twitter, make sure to include the link to your Facebook page and blog. Linking your social media profiles together will potentially increase your customer base.
Without being too intrusive, have regular interaction with your clientele. Comment on their blogs and social media statuses, if you think that to be appropriate. As long as you have a comment to add that’s related to the topic at hand, you should interact in a friendly manner to build rapport between you and your base.
Don’t go off half-cocked and start Facebooking and Twittering like mad until you have established a marketing plan. Figure out who will manage the pages, what type of layout you want, and how much time you would like to invest into it. Like with any promotional campaign, it is best to set up a timeline to achieve your marketing goals. Do all you can to stick to the plan and your campaign can be more successful.
If you really want to bond with your Twitter followers and pick up a larger base, placate them by mentioning them often in your tweets and posts. These people will be alerted that someone tweeted and mentioned them, and they will be way more likely to retweet you!
Regardless of its general form and purpose, one facet your social media campaign must include is habitual rapid and professional response to all comments, inquiries and reviews. If you do not, your whole social media campaign could end up failing. You especially need to be sure to respond to any comments or reviews that are negative or attacking. If you don’t, negative posts will take on a life of their own. Conversely, if you deal with the issue raised in a professional manner, your customers might actually trust you more.
As you now know, businesses all over the world are learning to capitalize on the growth of social media. Even the most modest input of time and effort can produce excellent results. Put this advice to work for your business and see an immediate increase in the number of customers you can reach and the positive impact it can have on your bottom line.