To help you improve your e-commerce conversions, check out the following tips:
- Use high-quality images. Place them in the content and the final checkout page. Very good: Action shots, different angles, photos with zoom option
- Use product videos. Videos uplift conversion by 80 %. 64–85 % of users are more likely to buy after watching a product video. Show how the product is used
- Use engaging colors. They affect 85 % of shoppers. Black, blue, orange attract impulse shoppers. Both women and men favor green and blue. Colors that increase sales
- Imply a sense of urgency. Use limited-time offers, special discount hours and free shipping, a stock meter. Limited supply equals more valuable
- Publish product reviews. They uplift conversion by 10 %, 60 % of buyers consult reviews befor buying. The correlation good / bad reviews should be 9 to 1
- Display trust seals. 48 % of visitors rely on them. They uplift conversion by 40 %. The most powerful: BBB Accredited Business, PayPal Verified
- Have a clear contact info. Display a visible phone number, a physical address, an email address on your website. They boost the site’s credibility
- Use a clear checkout. One clutter-free page. Consider a progress bar, an order summary, save-for-later functionality. Don’t force people to register
- Employ short forms. Save users from the hassle of filling in forms. Where possible, pre-fill forms. Users are ready to pay more to save time!
- Offer multiple payment options. Tip: Show the currency according to the visitor’s origin. (This gives a more personalized user experience.)
- Improve the search experience. 50 % of people use search to navigate sites. Tip: Use an auto-suggest search and an automated drop-down list of textual results
- Offer better filters. Because the wider the choice, the harder it is to choose. The more offers you have, the more important filter options become
- Improve the speed of your site. 51 % of U.S. buyers leave a slow site. 47 % of users expect a site to load in 2 seconds. 1 second delay equals –7 % sales
- Offer live chat. 63 % of clients return to a site with live chat support. 38 % of customers buy with a chat support. 90 % of customers find it helpful
- Offer free shipping. It’s the number 1 criteria for making a purchase. It encourages 93 % of customers to buy. In 2014, 63 % of Amazon customers have joined it because of free shipping
- Provide a section for sales and specials. Because users show a discount-seeking behaviour. 47 % of buyers choose only discounted products. 62 % are looking for it
- Employ upselling and cross-selling. These tactics boost the average order size. The ideal offer should be 60 % cheaper than the originally offered product
Internet Marketing 